10 Best Wishlist Apps for Shopify in 2026 (Compared)

Most shoppers don’t buy on the first visit. They look around, find something they like, and leave to think about it. Without a way to save that product, a lot of them never come back. A wishlist fixes that. It gives people a simple place to park the items they want, and it gives you a clear signal of what they plan to buy later.

Shopify themes rarely ship with a wishlist, so you need an app. The catch is that there are dozens of them, and they differ a lot. Some are free and bare-bones. Some add back-in-stock emails, price-drop alerts, and Klaviyo syncing. A few cost less than a cup of coffee per month, while others start at $19 or more.

This guide compares ten Shopify wishlist apps side by side: WC Wishlist Club, Swym Wishlist Plus, Customer Wishlist by Flits, SWishlist, Hulk Advanced Wishlist, Wishlist Hero, XB Wishlist, Mst: Wishlist, Wishlist Guru, and Wishlist by Square. We checked the current App Store listings in October 2026 for pricing, features, and limits. Prices change often, so confirm the number on the listing before you install anything.

Why a Wishlist App Matters for Shopify Stores in 2026

A wishlist does more than store products. It changes how shoppers move through your store and what you learn from them.

It catches delayed buyers: Someone browsing on their phone at lunch isn’t ready to check out. A one-tap save lets them return from a laptop that evening and pick up where they left off. If you’ve been working on reducing cart abandonment on your Shopify store, a wishlist is a gentler option for people who aren’t ready to add to cart yet.

It shows you real demand: When a product is saved fifty times and bought five times, you have a question worth asking. Is the price too high? Is the size missing? Is the page unclear? Wishlist reports answer that faster than guessing.

It powers follow-up that doesn’t feel pushy: A shopper who saved an item asked you to remember it. A price-drop email or a back-in-stock alert on that exact product is welcome, not annoying. Those messages tend to feel relevant because the customer started the conversation.

It helps with gifting and sharing: Shared lists work well around birthdays, weddings, and the holidays. A shared link also brings new visitors to your store at no ad cost.

It helps with inventory planning: Knowing which sold-out items people keep saving tells you what to restock first.

Wishlists matter most before big sales. If you’re planning for November, read our guide on how to use wishlist price drop alerts during BFCM and our breakdown of how wishlists increase ecommerce sales.

Quick Comparison of the Best Shopify Wishlist Apps

Use this table to narrow the list. Details for each app follow below.

Pricing and plan details come from each app’s public listing as of October 2026. “Not listed” means we couldn’t confirm the feature on the listing, not that it’s impossible.

The 10 Best Shopify Wishlist Apps in 2026

1. WC Wishlist Club & Back in Stock

WC Wishlist & Back in Stock, built by WebContrive, is the app to look at first if stockouts are a regular part of your business. It puts the wishlist and the back-in-stock alert in one tool, so you don’t need to pay for two apps to cover both jobs.

Shoppers can save products as guests, so nobody has to create an account just to click a heart. They can also keep more than one list, which is useful for people shopping for different occasions, and they can share any list by link. On your side, the app sends price-drop, restock, and back-in-stock alerts, plus reminders about saved items.

The analytics cover wishlist page views, items saved, carts created from wishlists, and revenue that came from wishlists. That last number matters. It tells you whether the app is paying for itself instead of leaving you to guess. Higher plans add back-in-stock data export and wishlist recommendations, and the app works with Shopify Flow and the Shopify admin. It also carries the Built for Shopify badge.

Pricing: Starts at $4.99 per month, with a free trial. The Basic plan already includes unlimited wishlists and the alert types above, which is unusual at that price.

Best for: Stores with limited drops, seasonal stock, or products that sell out often.

Keep in mind: There’s no permanent free plan, only a trial. Analytics are on the practical side, not deep customer-level reporting.

More Wishlist Features. More Reasons to Buy.

Let customers save favorites, share wishlists, and receive timely product alerts. WC Wishlist Club helps your Shopify store reconnect with interested shoppers.

WC Wishlist Club →

2. Swym Wishlist Plus

Swym is one of the best-known names in this category, and it’s built with large catalogs in mind. The app lets shoppers save from product pages, collection pages, and the cart, and keeps lists synced across devices. Multiple wishlists, back-in-stock alerts, price-drop alerts, and low-stock alerts are all part of the feature set.

Its strongest point is how it connects to other marketing tools. It works with Klaviyo, Yotpo, and other email platforms, so you can send campaigns tied to what people saved. It also supports multiple languages, which helps if you sell in more than one market, and its reports show which products are in demand.

Pricing: There’s a free plan. Paid plans start at $19.99 per month, based on the listing figures.

Best for: Stores with big catalogs, an email team, and the budget for a higher-tier tool.

Keep in mind: The jump from free to paid is steep compared with most apps here. If you only need saves and basic alerts, you may be paying for features you won’t use. Our list of Swym Wishlist Plus alternatives covers cheaper options in more detail.

3. Customer Wishlist by Flits

Flits is a name many merchants know from its customer account and loyalty apps. Its wishlist app is newer, with the first reviews dating from early 2026, so the review count is still small. It already carries the Built for Shopify badge.

The app lets shoppers save products or specific variants, with or without logging in. You choose whether to require an account. Saved items can go straight to the cart from a dedicated wishlist page, and the wishlist can also appear on the customer account page. Back-in-stock alerts notify shoppers when saved items return. A Klaviyo integration syncs wishlist activity, so you can build email flows around what people save.

Plans are based on monthly wishlist actions: 1,000, 10,000, or unlimited. That’s a different model from most competitors, and it’s worth doing the math for your traffic before you pick a tier.

Pricing: There’s a free plan. Paid plans start at $19 per month, according to Flits.

Best for: Stores that already use Klaviyo or Flits loyalty and want wishlist data in the same ecosystem.

Keep in mind: Newer apps have less track record. Read the recent reviews and test it on a duplicate theme first.

4. SWishlist: Simple Wishlist

SWishlist, from SoluCommerce, does what the name says. It adds a wishlist button to product pages and collections, lets shoppers build and manage lists, and keeps the setup light. The App Store rating sits at 4.9 from over a hundred reviews, which is strong for a small utility.

Plans scale by usage rather than by locking features. The free plan allows 200 wishlist additions per month. A mid tier raises that to 7,000, and the top tier removes the cap. Paid plans start around $5 per month, with a $12 tier above it. An animated wishlist button is available, and the free plan includes setup help for up to two themes, which is a nice touch for stores without a developer.

Pricing: Free plan available. Paid tiers at roughly $5 and $12 per month.

Best for: Small to mid-size stores that want a clean wishlist and little else.

Keep in mind: The free cap of 200 additions per month fills up quickly on a store with real traffic. It also isn’t built around alerts or email automation.

5. Hulk Advanced Wishlist

Hulk Advanced Wishlist comes from HulkApps, so it’s a natural pick if you already run other apps from the same developer. It covers the full basic workflow: guests can save products, lists can be shared by email and social, and shoppers can add saved items to the cart from the wishlist page.

On the alerts side, it sends low-stock, restock, and price-drop emails. It also works with Klaviyo, Zapier, Shopify Flow, and Shopify POS, which gives it more reach than its price suggests. One practical feature: your sales team can see customer wishlists, which helps in stores where staff assist shoppers in person or by chat.

Pricing: There’s a free plan, and the Starter plan runs $4.90 per month.

Best for: Stores already in the HulkApps ecosystem, and stores that want POS access to wishlists.

Keep in mind: Analytics are on the lighter side. Pair it with your email platform if you want deeper reporting.

6. Wishlist Hero

Wishlist Hero is built for small and mid-sized stores that want a working wishlist without a long setup. Shoppers can save as guests, share their lists, and add items to the cart straight from the list. The app also sends reminder emails about saved products, and you can customize the button to fit your theme.

The pricing is the draw. The free plan covers up to 500 items per month, and paid plans start at $4 per month. For a new store testing whether customers use wishlists at all, that’s a low-risk way to find out.

Pricing: Free plan with a 500-item monthly limit. Paid plans start at $4 per month.

Best for: New or small stores with limited budgets.

Keep in mind: Some merchants have reported slow responses when something breaks. Check the latest reviews for support quality before you rely on it during a big sale.

7. XB Wishlist

XB Wishlist is a lean app with a few features that other low-cost tools skip. Shoppers can save specific variants, so a customer who likes the blue medium doesn’t come back to a generic product page. Guests can save without logging in, and wishlist items are unlimited. The wishlist can also appear on the customer account page.

The standout feature is Shopify POS integration, which lets store staff view a customer’s wishlist. If you sell in a physical location as well as online, that’s useful. The app also works with Shopify Flow, and you can track which products are saved most often. Reviewers describe it as simple, lightweight, and fairly priced.

Pricing: There’s a free plan. Check the listing for current paid tiers.

Best for: Stores that sell in person and online, and stores where variants matter, like apparel and shoes.

Keep in mind: It has fewer reviews than the older apps on this list, and we couldn’t confirm back-in-stock alerts on the listing.

8. Mst: Wishlist + Marketing Flow

Mst has been on Shopify since 2014, and its wishlist app is one of the more flexible options. There are no item limits, shoppers can keep multiple wishlists, and guests can save without an account. Price-drop and restock alerts can go out by email, SMS, or push notification, which most competitors don’t offer.

Customization goes deeper than usual. You can adjust the wishlist using Liquid, HTML, and CSS, which suits stores with a developer or an agency. It supports multiple languages and currencies, and offers API and headless support. Social sharing covers email, Facebook, WhatsApp, and Twitter.

Pricing: Free trial available. Paid plans start at $2 per month.

Best for: Global stores and teams that want control over the code without paying enterprise prices.

Keep in mind: More flexibility means more setup time. If you want a one-click install and no code, a simpler app will save you hours.

9. Wishlist Guru

Wishlist Guru, from Webframez, focuses on multiple lists and localization. Shoppers can create several wishlists or gift lists and share them by link, email, or social media. It supports variant-based saving and guest wishlists, and you can customize the button and layout. Multi-language support is available on higher plans, as are CSV import and export and Klaviyo integration.

It holds a 4.9 rating from around 60 reviews. Merchants praise the range of customization options and the support team’s help with changes the app doesn’t offer out of the box. One reviewer mentioned occasional app crashes and slightly long load times, so test the page speed on your own store. All plans are free for development stores, which makes testing easy.

Pricing: Free plan available, with paid tiers that unlock more features. Check the listing for current prices.

Best for: Stores that need multiple wishlists, multi-language support, or B2B-style lists.

Keep in mind: Key features like multi-language support and Klaviyo are tied to higher plans, so compare tiers carefully.

10. Wishlist by Square

Wishlist by Square is the simplest option here, and it’s free. It adds a customizable button near Add to Cart and saves items automatically, with no account needed. Shoppers get a wishlist page where they can manage saved items and add them to the cart.

You get unlimited saves, an activity log, and insights covering top saved products, total wishlist value, and shopper interest. The app supports 15 languages and carries the Built for Shopify badge, with a 5.0 rating from over a hundred reviews. Merchants often mention the support team’s quick help.

Pricing: Free.

Best for: Stores that want a solid wishlist at zero cost and don’t need alerts yet.

Keep in mind: We didn’t find back-in-stock or price-drop alerts on the listing. If you need those, pair it with a separate notification tool or choose an app that includes them.

How to Choose the Right Wishlist App for Your Store

Start with what you want the wishlist to do. Then work backward to features and budget.

Decide if alerts matter. Back-in-stock and price-drop emails are where wishlists start paying you back directly. If your store has sold-out items or runs sales, pick an app that includes them. WC Wishlist Club, Swym, Hulk, Mst, and Wishlist Guru all list alert features. Our post on wishlist price drop alerts during BFCM explains how to use them before a big sale.

Check guest support. Many shoppers won’t create an account to save one product. Every app on this list supports guest wishlists, but check how guests are tied to accounts later, because that affects how well you can email them.

Look at usage limits. Some apps cap monthly wishlist actions. SWishlist and Flits do, and Wishlist Hero’s free plan stops at 500 items. A cap that feels roomy at 100 orders a month can be a problem at 1,000. Estimate your traffic first.

Match the integrations to your stack. If you use Klaviyo, check that the app syncs wishlist events. Swym, Flits, Hulk, and Wishlist Guru (on higher plans) mention Klaviyo. If you use Shopify Flow or POS, check those too.

Think about how much customization you need. Most apps let you change colors and button placement. If you want control over the HTML and CSS, Mst is stronger than the rest. If you want a done-for-you setup, look at apps that include setup help.

Test page speed. Any app adds code to your theme. Install it on a duplicate theme, run a speed test before and after, and keep an eye on mobile.

Budget for growth. A $2 app and a $20 app can cost about the same once you add the extras you need. Price the plan you’ll need in six months, not just the one you’ll start on.

If you’re building a wider app stack, see our roundup of the best Shopify apps for sales, marketing, and growth, and our guide to the best Shopify product review apps, since reviews and wishlists work well together.

Quick Recommendations by Store Type

If you want a faster shortlist, here’s how we’d match apps to common situations.

• Frequent stockouts or limited drops: WC Wishlist Club, with Mst as a second option if you want SMS and push alerts.
• Large catalog with an email team: Swym Wishlist Plus or Customer Wishlist by Flits.
• Tight budget or brand-new store: Wishlist by Square, Wishlist Hero, or SWishlist.
• Store with a physical location: XB Wishlist, or Hulk Advanced Wishlist for POS access.
• Global or multi-language store: Mst, Wishlist Guru, or Swym.
• Heavy customization: Mst: Wishlist + Marketing Flow.

Tips to Get More From Your Wishlist

Installing the app is the easy part. These steps are what turn saves into sales.

Put the button where people look. Place it near Add to Cart on product pages, and add it to collection pages so shoppers can save without opening each product. A header icon with a count reminds people their list exists.

Make the wishlist page useful. Let shoppers add to cart from it, show current prices, and display stock status. A page that’s only a grid of images doesn’t prompt action.

Turn on alerts early. Back-in-stock and price-drop emails are the main reason to use a wishlist app. Set them up in week one, not after your first sale.

Review your most-saved products monthly. Look for items with many saves and few orders. Test a small discount, a bundle, or a clearer product page, then check whether sales move.

Time your campaigns. Send a wishlist reminder when a saved item goes on sale, gets low on stock, or returns after being sold out. Avoid blasting every saver with generic emails.

Promote sharing during gift seasons. Add a short line near the share button before the holidays, like “Send your list to someone who needs ideas.”

Measure the result. Track wishlist-to-cart rate and revenue from wishlist sessions. If the app shows revenue from wishlists, compare it to the monthly cost every quarter.

Final Thoughts

A wishlist won’t fix a weak product page or a confusing checkout. What it does well is catch the shoppers who aren’t ready yet and give you a reason to talk to them again at the right moment.

If you’re just testing the waters, free or low-cost options like Wishlist by Square, SWishlist, Hulk, Mst, or Wishlist Guru let you see whether customers will actually save items. For bigger catalogs or teams that live in email marketing, apps such as Swym and Flits bring deeper integrations and more advanced reporting. Trying a couple on a duplicate theme for a few weeks is still the smartest way to learn what your shoppers respond to.

When you’re ready to pick one that consistently turns saved interest into sales, WC Wishlist Club is a friendly, no-fuss choice that delivers real results without the complexity. From the Basic plan ($4.99/month) you get unlimited wishlists, guest and multiple lists per customer, easy sharing, price-drop alerts, back-in-stock and restock notifications, automated reminder emails, customizable templates, analytics, and Shopify Flow support.

Give it a try you’ll love how simply it helps you reconnect with interested shoppers and turn those saved items into actual orders. Turn the alerts on early and check your most-saved products every month. That’s where the real revenue (and happy customers) live.

Frequently Asked Questions

Does Shopify have a built-in wishlist?

Most Shopify themes don’t include a full wishlist. Some offer a basic favorites option, but for guest saves, sharing, alerts, and reports, you’ll need an app.

What is the best free wishlist app for Shopify?

Wishlist by Square is free with unlimited saves, guest support, and a wishlist page. SWishlist, Wishlist Hero, XB Wishlist, and Wishlist Guru also have free plans, though some limit monthly usage. If you need back-in-stock alerts, compare the alert features before picking a free tier.

Do shoppers need an account to use a wishlist?

Not with these apps. All ten support guest wishlists. Some let you require a login if you’d rather capture customer data, and Customer Wishlist by Flits lets you choose either setting.

What’s the difference between a wishlist and a back-in-stock alert?

A wishlist saves products a shopper likes. A back-in-stock alert emails them when a sold-out product returns. Some apps, like WC Wishlist Club, combine both, so a saved item that’s out of stock can trigger an alert automatically.

Will a wishlist app slow down my store?

Any app adds some code, but a well-built one has little effect. Test it on a duplicate theme, compare page speed before and after, and pay attention to mobile results.

Can I move my wishlist data to a new app?

Some apps support CSV import and export. Wishlist Guru lists CSV import and export on premium plans, and WC Wishlist Club includes import and export on its Basic plan. Ask the support team before switching, and export your data first.

How much should I pay for a wishlist app?

For most small and mid-size stores, $5 to $20 per month covers everything they need. Free plans work for testing. Pay more only if you need deep integrations, multi-language support, or high usage limits.